Who I Am and Why I Do This
Hi, I’m RJ Perkins. I’m a child of God, husband, father, coach, and someone who knows what it feels like to want more from life but not know exactly how to get there. I’ve spent over 10 years coaching people, men and women from all walks of life, and I’ve seen firsthand how powerful things can change when someone finally decides to show up for themselves.
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What matters most to me is helping people break free from old patterns and step into the life they were meant to live. I’ve lived through my own struggles, including addiction, doubt, and life transitions, and I’ve come out on the other side more focused, grounded, and passionate about helping others do the same.
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My coaching style is honest, down-to-earth, and focused on action. I won’t give you fluff or hype. I’ll give you a place to be real, a process that works, and the support to keep going when it gets tough. If you’re ready to figure out what’s next in your life, whether it’s purpose, mindset, fitness, relationships, or just learning how to finally feel like yourself again, I’m here for that.
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Let’s do this together.
Meet Your Coach
Family Man— My wife and I have been together for 20 years (married for 10+), raising two amazing kids, our daughter and son.
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​Problem-Solver & Purpose-Driven— My passion isn’t just helping people succeed; it’s helping them break free from the cycles holding them back and step into who they were truly meant to be.
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Man of Faith— Faith is a big part of my story. I’m a Christian, and my beliefs guide the way I lead, serve, and coach. But I also meet people where they are, whether you share my faith or not.
​Corporate Professional— With 15+ years in corporate America, I’ve built my own success while developing skills in networking, communication, and leadership, working closely with executives, VPs, and business leaders across industries.
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​Athlete— As a former All-Conference college football athlete turned professional natural bodybuilder, I’ve coached hundreds of athletes in various areas such as bodybuilding, CrossFit, strongman, football, basketball, baseball, and more.
The Difference
If you’ve landed here, something inside you is stirring. ​Maybe you’ve been searching for answers; reading the books, listening to the podcasts, trying to figure it all out on your own. But deep down, you still feel stuck.​​
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You’re not alone. And you don’t have to do this alone.
At Awaken Your Purpose, I coach men and women who are ready to stop waiting, start moving, and build a life that actually excites them.
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​This isn’t about generic self-help advice. You don’t need another quick-fix solution. This is about real transformation. ​And that’s exactly what we’ll create; together!
The Why?
I started Awaken Your Purpose because I believe:
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There’s more waiting for you.
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You don’t have to settle.
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You can live with clarity, confidence, and direction.
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You can break free from what’s holding you back.
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You have more in you than you even realize.
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It’s not too late to change.
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You don’t have to figure it out alone.
Areas of Focus
No one-size-fits-all approach, you need a game plan built for YOU​
Purpose— Get clear on who you are and where you’re going.
Faith— Strengthen your spiritual foundation, wherever you are.
Marriage— Build deeper connection, trust, and communication.
Parenting— Lead your family with confidence and love.
Nutrition & Exercise— Strengthen your body, sharpen your mind.
Life Transitions— Navigate big changes with clarity and confidence.
Self-Worth— Overcome self-doubt and step into your full potential.
Relationships— Build stronger, healthier connections in life.
Career— Gain clarity, strategy, and confidence in your career path.
Leadership— Step up, own your impact, and lead with purpose.